Now you can become a millionaire as Self-Help Guru! Just follow this simple six-step plan and in no time you’ll be living the life you thought you would have if you followed the advice of Self-Help Gurus!
STEP 1 – Pick some ubiquitous aspect of being human, something that a large number of people experience — like having unpleasant thoughts or feelings, having difficulties at work or in relationships, or having parents — and tell people that having this common condition is, in fact, proof that there is something wrong with them.
STEP 2 – Make up a theory about why they have this newly-minted “problem.” Don’t get too caught up on this step. Any theory will do: unremembered visits from aliens, “astral demons” that only you can see (this is a good one because nobody can prove you wrong!), having sadistic “parts of you” that want you to be unhappy, or the old classic, having parents that weren’t perfect when you were a child. Part of the theory must include the idea that not believing you have a problem is, in fact, proof you have the problem (you’re just in denial about it).
STEP 3 - Write a book or, better, give a workshop that promises to fix the “cause” of the “problem.” If you can come up with a cool name for the problem, the cause or the end-result, so much the better. Here are some examples that have worked well in the past: Inner Child, Co-dependence, Enlightenment. The key here is to engender an AHA! experience — a moment where the person feels some release or a rush or, at the very least, the idea that they can be free of this human experience once and for all. This is especially easy in a workshop setting where, frankly, if you charge enough money and put a bunch of strangers in an unusual place you’re guaranteed to get “results.”
The book and workshop circuit can get you to the 6-figure mark, but if you really want millions, then you need these next steps.
STEP 4 - Create the “ADVANCED COURSE” for when the students don’t quite “get it,” or who “lost it” when the adrenaline they got pumping by yelling “YES!” for 3 days wore off, or for when, for any reason, “it’s just not working.” Make sure you promise to reveal secret techniques that will speed up the process 100 times! At the end of the course, make sure you collect testimonials from people about how they FEEL their life will change in the future… use these to keep promoting the earlier books, workshops, etc.
STEP 5 – Begin a training program, certifying others to teach your technique. Make sure you:
- Charge at least 10x what your workshops cost… after all, you’re giving these people a livelihood!
- Get a percentage of whatever your mini-me’s earn when they use your material
STEP 6 – Keep building the list of participants from all these programs and then, simply, repeat from Step 1, selling your “newest, greatest, most life-changing discovery yet!” to the ever-growing group (or, by now, groupies). Ideally make your new works available as books, CDs, DVDs, telecourses and anything else you can think of. By the way, you don’t need to start from scratch! You can use the exact same “problems” and “solutions” you’ve already used, just with newer, cooler names! Oh, and make sure that you have enough new material to distract people from some events that will likely happen as you carve out your self-help millionaire niche: bankruptcy, divorce or affairs, health problems, kids who say you’re a fake.
Step 6, done correctly, can put you on a rocket ship to riches.
OPTIONAL INCOME ACCELERATOR - Use this optional step very carefully, as it can either put you on the ULTRA fast path or lead to a humiliating crash and burn. Here it is: Claim that you’re channeling all your teachings from a mega-smart non-physical being. This “being” can be from another planet, or from Atlantis, or merely a universal intelligence, but make sure it speaks with an ever-evolving accent. Don’t underestimate the power of this tool.
See you at the top!