With the idea that I should be eating a bit more protein, and being someone who is primarily a vegetarian who eats sushi every now and then, I headed for the low-fat dairy aisle. Sucker that I am for personal testimonials, I remembered a friend saying he loved kefir, a yogurt-ish drink.<\/p>\n
Well, I’m no fan of yogurt, but was willing to give kefir a try and, much to my surprise, I had a Life cereal moment. “Hey Mikey, he really likes it.”<\/p>\n
After months of glugging down kefir — and it does, in fact, glug… not pour… glug — I read the label for the first time this morning and saw the following:<\/p>\n
Published research has shown the healthy probiotic cultures found in Lifeway kefir may:<\/em><\/p>\n Enhance and balance with Lifeway kefir!<\/em><\/p>\n Okay, here’s\u00c2\u00a0 a contest.<\/p>\n How many problems can you find that statement?<\/p>\n This contest is kinda like the experiment where you have to count the number of times the letter f appears in a sentence and we tend to overlook the ones in the word “of.”\u00c2\u00a0 There are quite a few logical problems in that statement, some are so familiar they’ll be overlooked.<\/p>\n FWIW, I’ve got 9 so far, but there could be more.<\/p>\n I’ll give you one to start with, one that is often missed:<\/p>\n “…probiotic cultures found in<\/span>…”\u00c2\u00a0 Not the EXACT AMOUNT of cultures, or delivered in the same way, just the same type. In other words, let’s just say there’s a study that shows taking a daily enema featuring 10 pounds of acidophilus increases the curling of your forearm hair.<\/p>\n\n